Surfactant-free/preservative-free natural and organic shampoos are extremely difficult to find. Unfortunately, most of the population is seduced by the synthetic textures, artificial fragrances, and protein coating properties of mainstream hair products. Our shampoo selections, however, cater to the "purist" population. We choose not to offer the synthetic-natural hybrid formulas that contain surfactants like coconut olefin and coconut betaine, thus our shampoos don't lather like traditional products, but they clean just as well.
How do I get the best lather from my all-natural shampoo? Hard water can significantly reduce the lather potential of all-natural soap & shampoo products. If you live in a hard water area, you may benefit from getting a water softener installed. Click here to see if you live in a hard water area.